Mathew Stinton approached us to create a website for his financial planning business. We sat down with Mat to find out more about his business and it became quickly apparent that his genuine personal care for his clients was a real point of difference. Mat spoke passionately about helping people build their dreams and plan for a secure future. Malcolm wrote the website in the first person so Mat’s affable personality would shine through. “I” is always more intimate than “we”. Ross directed the photography to capture Mat’s personality and the website was designed to communicate to prospective clients that they will be in safe and caring hands. The website was built by Likeable Creative on the Squarespace platform.
As part of our website designing discipline, we make sure that our sites look great on mobile devices first, then make sure they work on desktop computers second. These days, a vast majority of web browsing is done on smartphones or tablets.