The Mental Health Act was created in 2014 to provide for the treatment, care, support and protection of people living with a mental illness, their families and carers. In 2021 the Mental Health Commission (MHC) undertook a Statutory Review of the Act, and needed feedback from communities and industry sectors across Western Australia on what was working well and what could be improved.
Likeable Creative was appointed to the communications campaign. Our creative solution was simple and effective. Using the colours of the Mental Health Commission, we created visual depictions of communication methods to invite submissions – a dotted line and pen, speech bubbles, and text boxes on a mobile phone. Our approach worked to invite comment without the need for detailed supporting information, while depicting the channels available for submissions.
The campaign ran in The West Australian, PerthNow community newspapers and West Regional titles state-wide, supported by digital native advertising across SWM properties and social media channels.
Response from the community and health sector was strong. The MHC reported high awareness and submissions at the end of 2021, with engagement on social channels and increased website visitation.
One post was reported to generate an organic reach of 30,000 with over 60 shares, with the MHC team confirming it was “one of the highest performing posts ever on the Commission’s page.”
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