The Juniper Society is a special subscription service for deliveries of a bespoke, one-off, small batch gin from the award-winning Old Youngs Distillery in Perth’s Swan Valley. A surprise highly-creative gin from one of Old Youngs distillers arrives each month. Likeable Creative helped Old Youngs founder, James Young, launch the Juniper Society concept during COVID in 2020, when his distillery had to close its doors to the public due to lock-down laws. We named the subscription program, designed the logo, built the website, created the distinctive packaging, and launched the idea with social media advertising.
Each month, we get a brief from Old Youngs that describes what crazy, experimental, and super-tasty gin has been conceived for the Juniper Society and our designers use the name and ingredient description to inspire an illustration and label design.
