Accountants are typically a very conservative bunch but the founding partner of Whytes, Des Whyte, was prepared to shake things up with a campaign that talks directly about the extravagant fees charged by CBD accountancy firms.

Whytes offers a major disruption to the old-school approach to accounting by offering premium services delivered in a fraction of the time, thanks to expertential.com, an expertise technology platform developed by Des Whyte.

We created a series of press advertisements to run in the western suburbs of Perth to provoke business owners into scrutinising their existing high accounting fees. The first run of the campaign was so successful in attracting new business that we needed to cancel bookings.

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Three press ads

Three press ads