Likeable Creative won the 2017 Perth Royal Show account in a creative pitch.
The brief was to communicate that the 2017 Show offered a lot of value due to more free entertainment and extra bonuses. Our concept was to make the most of "Royal" part of the event name and create the campaign theme line: 8 Days Of Royally Good Value. The campaign encouraged visitors to act like a Royal, get treated like a king or queen, and be amused for free. Despite this year's Show being plagued by appalling wet weather, the campaign was a success, resulting in higher attendances than the previous year.