2017 PERTH ROYAL SHOW

 


Likeable Creative won the 2017 Perth Royal Show account in a creative pitch.
The brief was to communicate that the 2017 Show offered a lot of value due to more free entertainment and extra bonuses. Our concept was to make the most of "Royal" part of the event name and create the campaign theme line: 8 Days Of Royally Good Value. The campaign encouraged visitors to act like a Royal, get treated like a king or queen, and be amused for free. Despite this year's Show being plagued by appalling wet weather, the campaign was a success, resulting in higher attendances than the previous year.

Youtube-thumbnail
Click to view the TV campaign




Radio
Click to listen to the radio campaign



Social-media
Click to watch the social media video




Bus side posters
Showcase bus posters



Press
One of the daily full page press ads