Likeable Creative won the 2018 Perth Royal Show account in a competitive creative pitch.
The brief was to communicate that the 2018 Show offered a lot of value due to more entertainment, attractions, and experiences included in the ticket price. Our concept was to promote it at Perth's biggest ticket. The campaign was a success, with 100% increase in Early Bird ticket sales and the biggest opening day attendances in 5 years.

Big ticket
The big ticket graphic

TV commerical
Click to watch the 30 second TVC

Press ads
Pre-sale press ad with retail offer and key attractions

Press ads
Daily press ads showed the included entertainment

Click to view the animated shopping centre posters

Click to listen to the radio campaign

Banner ads
Animated banners for digital ad campaign

Bus side posters
Facebook posts highlighting entertainment