Likeable Creative won the 2018 Perth Royal Show account in a competitive creative pitch.
The brief was to communicate that the 2018 Show offered a lot of value due to more entertainment, attractions, and experiences included in the ticket price. Our concept was to promote it at Perth's biggest ticket. The campaign was a success, with 100% increase in Early Bird ticket sales and the biggest opening day attendances in 5 years.
The big ticket graphic
Click to watch the 30 second TVC
Pre-sale press ad with retail offer and key attractions
Daily press ads showed the included entertainment
Click to view the animated shopping centre posters