PERTH COLLEGE
OPEN DAY


We were engaged by this Mt Lawley private girls school to take over as their creative partner and to help lift enrolments against a very competitive landscape. We took up their challenge to create a new campaign for the annual open day at short notice, and produced a 32 page printed book and social media campaign revolving around the positioning theme of stronger, braver, sharper.

We ran a Facebook and Instagram advertising campaign to promote the open day. The campaign delivered 120,627 impressions in the first week, which converted to over 650 visits to the Open Day registration web page.


Open Day book Open Day spread
The 32 page book produced to hand to prospective parents at Open Day




swimmer
Facebook advertising



group
Facebook creative



Borders
Facebook creative





Competition
Creative for Instagram and Facebook carousel advertisement.