TURNING SUBI OVAL INTO A GIANT X-RAY MACHINE


Viewers watching Dockers home games during the 2017 were treated to some fun, with Likeable Creative's clever use of Domain Stadium's electronic boundary signage. Likeable helped leverage Envision Medical Imaging's sponsorship of the Dockers with a digital sign that starts with repeated logos before dramatically switching to an X-ray to reveal the skeletons of the spectators behind the sign. The stunt was a collaboration with Sandcastle Design with the animation produced in-house by Malcolm at Likeable Creative.

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Click to view stunt in action