In January 2018, we helped Bstore sell a large consignment of Dr Kong sandals. There was some urgency to clear the sandals before the end of summer. The Dr Kong range is designed for older women with sore feet. Our eye-catching press ad was devised to communicate the heavenly comfort. The press ad ran in The West Australian newspaper and the seniors publication, Have A Go News. An old-school coupon on the ad allowed stores to track how customers heard about the promotion. The result? Sales tripled!