Our very innovative client, Whytes Chartered Accountants, wanted to grab the attention of small business owners and get them thinking about re-structuring with digital transformation. Des Whyte has extensive experience in technology and saw the opportunity to provide advisory services on what he’s nicknamed “DAAO”, an acronym for Digitise, Automate, AI, and Outsource. Likeable created a series of press advertisements around a theme of “digitise or die” including a guillotine hanging on an ethernet wire and a cemetery of corporations who ignored moving online at their peril. The result? As the COVID-19 pandemic hit, Whytes were inundated with phone calls and booked all meeting slots.
Press ads.