We created a branding campaign for HIF to give this national health insurer a point of difference in a crowded marketplace.
The series of 6 TV commercials featured dogs in the park talking about caring for their owner’s health. A ‘behind the scenes’ mockumentary video was created for social media, which quickly received over 360,000 views.
'Making of video' for social media, which received over 360,000 views.
Launch commercial, 'Sniff out better value'.
Commercial 2, 'Choice'.
Commercial 4, 'Incident'.
Commercial 5, 'Young humans'.
Viewing statistics from the HIF YouTube Channel, as of June 2016.
The landing page for the campaign.
Social media formed an important part of the campaign.
